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the top types of images that perform well on Instagram

What would you answer if we ask you which of them are the top types of images that perform well on Instagram?

Visual content is being prioritized all across the main social media platforms, and its significance on Instagram (which is nearly completely a purely visual platform) is clear.

And the question becomes how can we make our visual content stand out from the relaxation?

Making your Instagram images to stand out from the crowd is troublesome, to say the least, nevertheless it’s extraordinarily worthwhile on your brand.

Luckily, there are specific types of images that perform well on Instagram. (Spoiler alert: Selfies don’t make this listing. Just in case you have been questioning.)

In this publish, we’re going to try 9 specific types of Instagram images that usher in so much of engagement and how one can tailor them for your small business and your followers.

Since  2016, when our author Ana Gotter first wrote this submit, there have been quite a bit of really fascinating updates to Instagram’s platform and algorithms.

The arrival of shoppable tags and multi-image posts has made it simpler than ever to promote and sell merchandise by means of Instagram, and higher GIF help with tools like Boomerang makes the platform more dynamic for the consumer.

We’ll speak via the Instagram updates you now have at your disposal and present you examples of brands that are nailing their execution.

But if you wish to skip directly to the Top 9 types of images that perform well on Instagram, click on here.

Instagram Images with Product tags

Product tags, or shoppable tags, are a recreation changer. They provide you the capacity to tag any image of your products with a selected label that consists of each the product’s identify and its worth.

This successfully turns that publish into a mini sales web page and is arms down one of the greatest tools for enhancing gross sales immediately via your Instagram feed.

Macy's Instagram image with shoppable tags

Macy’s Instagram submit with shoppable tags.

Macy’s tags the footwear and the top in this picture. If a follower taps on one of the merchandise, they are linked to a product page inside Instagram and have the choice to view every item immediately on your web site.

Macy's product image on Instagram

Product page after clicking on the shoppable tag in Macy’s Instagram submit.

Using this function, Macy’s is able to not solely showcase their product on an precise mannequin but in addition streamline the potential buyer’s buying determination. It significantly shortens the time it takes to get from Instagram to a selected product page, making it much simpler to finish the purchase.

Simply be certain that your picture is engaging as well. Tagged images have to encourage potential clients to faucet for more info.

Here’s an instance from sustainable shoemaker Allbirds.

Allbirds Instagram image with shoppable tags

Allbirds Instagram publish with product tags.

They’ve constructed this image with a robust focus on the product and use color-blocking to make it stand out. It’s an incredible example of how image composition can highlight not only a product’s worth, however it’s type as well.

Instagram Multi-Image Posts

Multi-image Instagram posts are nice for telling tales.

Use them to create a narrative about your product or tell an fascinating story about your staff. These images offer you the opportunity to stretch out and be more artistic with the way you showcase totally different points of your model.

Airbnb uses these types of images of their Instagram feed to tell tales about both their users and their listings. Take this submit a few potato house in Idaho, by one of their Superhosts:

Airbnb Instagram image

The first image in Airbnb’s multi-image submit.

They start off by displaying their follower the exterior of the house, taking a look at the entrance to their potato-themed abode. The picture introduces not solely the property itself but in addition the surrounding views a customer can anticipate once they arrive.

Then, Airbnb moves via the entrance with a shot of the inside:

Airbnb Instagram image

The second picture in Airbnb’s multi-image publish.

This not only exhibits the stark distinction from the first image, for each colour and composition, but in addition leads the follower into the property itself.

The last picture takes them even further inside:

Airbnb Instagram image

The third picture in Airbnb’s multi-image submit.

See how the picture’s colour palette modifications again, displaying the bed and rustic antler chandelier at the very again of the potato.

Every picture in this collection works collectively to help Airbnb’s followers expertise the property as in the event that they have been truly there.

Using Multi-Images Instagram posts is a superb tactic for the company’s platform, which is constructed on creating real-life experiences for his or her users.

Instagram Shifting Images

Shifting images, like GIFs or Boomerangs, can increase engagement together with your Instagram posts. They’re also a great way to showcase totally different features of your product that otherwise wouldn’t work in a static picture.

Outdoors of video advertisements, shifting images are in all probability the greatest tools you’ve gotten for highlighting your model’s character.

Take this GIF from equipment model Bellroy:

Bellroy Instagram GIF

Bellroy Instagram submit showcasing their wallet design.

With out the motion in this publish, Bellroy’s followers would never have the ability to see the performance of the wallet tab. The GIF additionally does an incredible job of breaking up Bellroy’s feed, which is predominantly made up of static images.

Combining these shifting images with movies, Bellroy is ready to make the feed extra fascinating as an entire.

Instagram shifting images don’t need to be utterly targeted on features to be efficient, both.

Take this Boomerang from Weyerbacher Brewing:

Weyerbacher Brewing Instagram Boomerang

Weyerbacher Brewing glad hour Boomerang.

Showcasing some of the staff having a beer is extra partaking than a submit that’s just a image of their product, or a flyer about the pleased hour itself.

And there you might have it! Those are the newest types of images that perform well on Instagram for 2019.

Hold on studying to discover the entire record of Top types of images value making an attempt out with our brand.

9 Types of Images that Perform Well on Instagram

1. UGC Images

Consumer-generated content material, or UGC, is the largest factor in advertising right now. It’s authentic, and it connects and resonates with users, working as social proof and displaying visitors that other customers are raving about your brand. It’s no surprise that UGC images get a ton of consideration and engagement on Instagram.

Publix Instagram Image

Thanking users for sharing their footage can go a great distance, both with them and other users.

UGC images also come with the additional advantage of being created by someone else, saving you time and probably money. All the time look for public posts and ask the consumer in case you can share their content on your profile. Whenever you do, tag them and present your appreciation.

Instagram Image

Sharing fan’s posts about your merchandise is an authentic sort of advertising that resonates with customers.

For more info on how you can encourage, discover, and use UGC, you’ll be able to take a look at this publish.

Amazon Instagram Image

2. Behind the Scenes Images

Behind the scenes images, notably footage that are taken of or by staff, are virtually as powerful as UGC images on the subject of driving results. Users and clients love to get that inside look into your enterprise, together with images that show how your products or services or made and images that show pleased staff. In case your staff submit images about what you are promoting on Instagram, share them.

Lush Cosmetics Instagram Image

It’s essential that behind the scenes images feel “real” and not staged; the individuals in them shouldn’t look awkwardly posed, and it’s not necessary to function insanely-high-quality and heavily-edited images for this sort of picture; authenticity is vital here.

Gavin Degraw Instagram Image

three. DIY Images

Everyone knows that DIY and academic how-to content is dominating in Pinterest, however this content has a tendency to perform well on Instagram, too. A big proportion of customers love seeing new methods to use a product, particularly when it appears straightforward, fun, and accessible. I’m about 99% positive that if Starbucks posted a DIY picture or video displaying the right way to make one of their drinks, for example, Instagram would implode from all of the engagement.

Lowe's Instagram Image

This DIY video- and its description- features step-by-step advice.

Even in the event you can solely publish an image of video that encompasses a portion of the DIY undertaking (like the last outcome or the instruments that you want), this single picture and its description can be utilized to prompt users to see all the step-by-step instructions on your website, successfully driving visitors off-platform.

Bed Bath & Beyond Instagram Image

Even promising DIY content material off website can attraction to customers.

four. Images with the Splendid Visible Composition

There are specific images that are simply more visually and aesthetically pleasing than others. We will’t all the time put our finger on why we like an image a lot, however case research and a ton of research can.

Chili's Instagram Image

This picture is appealing not solely as a result of it seems delicious, but in addition because of the rich texture of the cake itself.

In line with a tremendous research from Curalate, we’ve some implausible information about what visible parts matter in an Instagram image (you possibly can see the full infographic here). These embrace:

  • Images that have a background are favored over those with no background or a particularly restricted background
  • Images that have extra visual texture perform better than these that are perceived to be extra clean
  • Images with a single dominant shade may have greater engagement than those with multiple dominant colours
  • Bluish images are most popular over reddish images, and lightweight images are favored over darkish images.

Anthropologie Instagram Image

This image is extra mild than dark, has a single dominant shade, and has a large background area.

Excessive-quality footage of your products, basically, will perform better than images that seem like they have been rapidly taken on an previous iPhone and are slightly blurry, out of focus,  and off-centered.

5. Influencer Images

Social media influencers can carry an ideal deal of weight in terms of social media advertising, and that holds true on Instagram, too. Sharing an image featuring an influencer in your niche (with their permission) can drive engagement and peak consumer curiosity.

Hagen Dazs Instagram Image

Recruiting influencers (on this case, superstar chefs) to promote your brand or authority can carry a ton of weight on social media.

Influencers in your niche don’t have to be famous or have superstar status (though it definitely wouldn’t harm). In case you can join with leading authorities within your business, they will make unimaginable influencers; assume Jon Loomer and Joel Comm, both of whom are celebrities in the online advertising group.

Universal Studies Instagram Image

Influencers will ideally be essential in your business and have a big number of followers that they will ship to you in case you tag them, and/or they share the image.

6. Motivational Images

An uplifting, motivational submit can resonate together with your audience. Nike is the king of manufacturers that share motivational images on Instagram, they usually have a ton of followers and engagement to again their strategy up. There are even complete Instagram accounts that are dedicated to only posting motivational quotes.

Nike Instagram Image

Motivational quotes could be shared on a blank background or could be featured as text overlay on a picture that has something to do together with your product or model. The latter is preferable when potential; if customers determine to share it, that makes it traceable and leads back to you while still displaying off your product. My favourite textual content overlay app is Fast.

Motivational images can go beyond quotes, and can even function content material the place someone has risen above, with a quick description elaborating on their success. Assume underdogs and other people that have overcome the odds, or a hit story from a charity your model was concerned with.

Dove Instagram Image

Stories resonate most with users of all types, and adding emotional attraction to the combine can make for a strong Instagram image.

7. Contests and Giveaways

It is sensible that images on Instagram that advertise contests and giveaways can get a ton of engagement; who doesn’t love profitable things?

Beauty Advisor US Instagram Image

Instagram contests are a superb strategy to drive extra engagement and even get extra followers and off-platform leads (this is made simpler with social contest software program like Wishpond or Shortstack, both of which I like to recommend).

Tria Beauty Instagram Image

This publish by Tria tells customers to stay tuned for contest rules, growing the possibilities of users following them and truly on the lookout for their next publish.

Posting an image of the prize you’re raffling off, with textual content layover saying a contest, is an effective option to seize moting it early with the reminder for customers to maintain an eye fixed on your account for more info, as shown in the instance above.

eight. Seasonal/Fashionable Images

Inserting your model into pop culture and current events is a good way to get some further exposure on your Instagram posts. A seasonal publish is a superb time to launch a sale or thank your followers for his or her continued help, and stylish/pop-culture images offer you a method to exhibit your character.

When you can’t do this for each development, season, or holiday, all supply the opportunity to make an emotional connection together with your followers.

Take this Fourth of July submit from Wendy’s:

Wendy's Instagram Image

Wendy’s Instagram publish for the Fourth of July.

They tie their product into the concept of the holiday with a pink, white, and blue picnic theme and supply sale prices on their Buffalo Ranch Crispy Hen Sandwich. It’s a good way to turn a holiday into a chance to attach with clients. Additionally they make it a GIF to point out off the sparklers.

Popular culture posts could be even higher suited to creating these personal connections, like this submit from Totino’s Instagram alter ego, Pete Zaroll:

Totino's Instagram Image

Totino’s Instagram publish about Recreation of Thrones.

A easy photoshopped image of their product on a home banner is all Totino’s needed to faucet into the cultural phenomenon of Recreation of Thrones, but their remark, “A girl makes her pizza rolls in the oven,” is a clever nod to at least one of the present’s most popular characters. They’re displaying their followers that Totino’s shares the similar cultural area.

Whereas these types of images won’t work for every brand, enjoying off pop-culture developments provides you a solution to insert your product into a bigger dialog, which boosts the consciousness and attain of your posts.

9. Inspirational Quotes

Inspirational and aspirational quotes may help increase engagement for way of life brands. These boldly coloured, primarily text-based images do an awesome job of connecting with clients and prospects based mostly on the sentiment or values expressed in the quote.

Take this example from Goop:

Goop Instagram Image

Goop’s Instagram publish with an inspirational message.

The image consists of black textual content, which stands out on the pink and white background and feels genuine for Goop’s model. It makes the connection with a sure set of values, an ethos, or an concept that their followers share.

Also, it’s a chance to tag another high-follower account, like @elizabeth_gilbert_writer, with 744Okay followers, which will increase the reach of Goop’s submit even further.

These sort of images also take the least work to supply. Goop’s picture uses their normal font and a simple background picture, both of that are straightforward and fast to supply.

Remaining Ideas

With Instagram’s new algorithm affecting how the platform prioritizes content and dictates what content material customers see first, it’s now essential for brands to create robust visual content material.

These 9 types of images all perform well on Instagram, and could be easily adapted to fit the particular wants of your model and its campaigns.

What do you assume? Which types of Instagram images have performed well for you? What do you wish to see as a consumer? Depart us a comment and tell us what you assume!